Mikey Musumeci has just announced a partnership with social media giant Meta, one of the most valuable companies in the world. Although the actual monetary value of this deal is obviously undisclosed, this is undoubtedly one of the biggest moves in the history of professional grappling. The vast majority of commercial relationships that athletes have are either with businesses in the BJJ niche or smaller businesses in the grappler’s local area. Only a tiny handful of competitors have ever managed to secure big sponsorship deals with with major organizations, and only really in the last few years.
One of the most notable sponsorship deals in recent years actually came during the build-up to ADCC 2022, as Gordon Ryan managed to land a major sponsorship from The Joe Rogan Experience. Even though this was undoubtedly one of the biggest sponsorships in the sport, it still goes to show that the majority of sponsorships come from brands already associated with BJJ in some way. Ryan did also land a huge Bitcoin Cash deal during the same event, receiving $100,000 from the company in exchange for promoting them. Ryan is undoubtedly the biggest name in the sport right now though, so it stands to reason that he would be able to leverage that for bigger deals.
Erich Munis also recently inked a sponsorship deal with Reebok, another major brand that decided to work with a top BJJ competitor. Although the exact value of that sponsorship was undisclosed, it seems likely that would also be a pretty healthy amount given how big the business is. There have been a handful of other similar deals for some of the bigger names in the sport, but Mikey Musumeci and Meta forming a partnership is far more notable. It’s unclear how the deal came about too, but Meta CEO Mark Zuckerberg was recently training BJJ with Musumeci so the two have already had a relationship prior to this.
Mikey Musumeci announced the news that he had agreed a partnership with Meta in a recent post to his official Instagram account: