BJJ Fanatics have just announced that they have reached the incredible benchmark of one million sales, and they’ve been awarded a trophy for the achievement from Shopify. The organization sells Jiu-Jitsu instructionals that are designed to help grapplers all around the world gain access to elite-level instruction from top competitors and coaches. It was originally founded by Michael Zenga and BJJ legend Bernardo Faria all the way back in 2014, and the two men have spent the last decade turning a small business into one of the biggest organizations in the Jiu-Jitsu world.
Over the years they’ve worked with all of the biggest names in the BJJ world and have had a hand in producing some of the finest instructionals available. They’ve even started to expand their reach over the years as well and have worked with huge names outside the BJJ community as well. Perhaps most notably, BJJ Fanatics have even been able to work with one of the greatest UFC fighters of all time in Khabib Nurmagomedov. It’s not hard to see how BJJ Fanatics have been able to reach one million sales over the last decade and the business is in a fantastic position to continue growing in the future as well.
BJJ Fanatics have undoubtedly been a huge driving force in creating a world where selling instructionals is now one of the biggest income sources for professional grapplers. To Faria and Zenga’s credit though, BJJ Fanatics hasn’t been all about generating profit for either themselves or the athletes creating the content. The organization famously started a fund to help struggling schools during the pandemic, and Faria is held in very high regard by the community on a personal level. He even went out of his way during the pandemic to support individual grapplers by offering a completely free instructional as well.
Bernardo Faria announced the news that BJJ Fanatics had reached one million instructional sales through Shopify in a recent post to his official Instagram account:
